Thursday, 10 December 2009

Swedish department store bans North Korea's first designer denim

Kara slim fit                                             Oke loose fit

PUB, a long-established department store in Stokholm has removed Noko jeans from its shelves  one day after launching the North Korean designer denim following widespread media coverage over the brand. Is this the first time a jeans brand has become a political hot potato? In Korea it would be ironically, as jeans are banned as a symbol of American imperialism.  That's why Noko (NOrthKOrea) are only available in black and not indigo.

Photos Erik Wahlstrom

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