Monday, 1 February 2010

Spring/Summer10 Couture

Couture is still finding its way in its process of evolution and development if the Spring/Summer’10 shows are any indicator. Whilst fast trends, fast fashion and recession-busting pricing still drive the high street, couture is addressing a shifting demographic and client base. If modernity and a more youthful outlook point the way forward in the search for a new client base, then designers were reflecting this on the catwalks in both day and eveningwear.  A fresher approach was evident in both styling and fabrication, with lamination, lurex and metallics updating the traditional swathes of tuille, taffeta and lace.  Now in his fifth year at  Givenchy, Riccardo Tisci hit his couture stride with a 70’s inspired collection which managed to balance a confident menswear-driven tailored approach with a glam-rock sensibility.  Tisci clearly has the  design sophistication to address his core clientele, but as importantly the commercial awareness to  appeal directly to a new generation; music a-listers who know the value of an alliance with high fashion when it comes to self-promotion. Fully-beaded and electrically-hued jumpsuits and  skirts may have jarred with traditional notions of couture, but were pure GaGavenchy 

Givenchy Haute Couture
Photos:Monica Feudi/

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